Newsletter: Helping You Find a Better Way

“Superior” Support for Heat Transfer Fluids

When Superior deepened our investment in our heat transfer fluid (HTF) business earlier this year, we promoted Kevin Spitler as HTF’s dedicated business manager. Spitler’s innate understanding of this market made him a natural at assisting and training our sales team to support mechanical contractors and HTF customers.

Spitler has found success in the HTF market by promoting onsite solutions for industrial and commercial heat transfer services and fluids, such as: 

  • Profiling and removing spent glycol waste 
  • Utilizing our SC-130 chiller/heat exchanger and loop cleaner 
  • Discussing our full line of inhibited glycols: Supercool, Supertherm and Superchill  
  • Explaining our ability to sample and report pH, reserve alkalinity, and glycol percentage to protect the life of commercial and industrial cooling loops and equipment 

Education is Ultimate Goal 

Education is a priority for Spitler, who is working with Superior’s sales representatives to promote our umbrella of solutions. 

“My highest priority is to educate mechanical contractors within our large geographic footprint throughout the Midwest and Southeast and build long-term business relationships with them,” he said.  

One step in getting Superior’s name out in the mechanical contractor world is through professional organizations and networking.  

“We’re associate members in the Mechanical Contractors Association of Indiana and Missouri, and plan to join other associations within our e“We’re associate members in the Mechanical Contractors Association of Indiana and Missouri, and plan to join other associations within our entire geography,” Spitler said. “These professional organizations have facilitated our goals of educating and supporting mechanical contractors, enabled us to be value-added partners in the HTF world and provided our sales force with a way to introduce themselves within their respective territories. Each of our salespeople serves as a point of contact for this important group, and I’m always a quick call away to offer support for both our sales team and customers. I can be reached any time at (317) 619-1307, or kspitler@relyofsuperior.com.”


Kevin Spitler and Keith Hauser (HTF Technical Support Chemist) sharing products, services,
and solutions at the 2021 MCAI golf outing at Chatham Hills Country Club)

Market Conditions for Heat Transfer Fluids  

Those working in the chemical industry are aware of the many challenges presented over the last year and a half. Within HTF, these challenges include:  

  • Limited back-up supply to start 2021 after the pandemic and market uncertainties caused many suppliers to cut back on glycol manufacturing 
  • As supply manufacturing was ramping up to normal levels, Texas experienced a freeze in February, which dramatically disrupted ethylene glycol and propylene glycol production 
  • Other supply-chain issues, including freight shortages and fewer long-haul truckers 

Despite this, Superior has been able to supply glycol to our customers. For instance, Supercool, an inhibited ethylene glycol heat transfer fluid for high efficiency, hasn’t experienced shortages. With Supertherm, an inhibited propylene glycol HTF for higher levels of safety, this product is typically bought on an as-needed basis. By utilizing our long-term relationships with a network of excellent suppliers, we’ve been able to protect existing customers with needed supply and help others that we haven’t done business with in the past.  

Superchill, an inhibited NSF food grade propylene glycol used in food plant systems, is harder to come by due to a tighter supply chain.  

“Our first priority is to protect our existing customers who buy Superchill on a monthly basis and with whom we do consistent business,” Spitler said. “We make sure they know we’re their partner in this and we’ve positioned ourselves to be a company they can rely on. Prospective Superchill customers are hearing a similar message so they know we’re protecting our current customers. When Superchill supplies make it possible, we welcome their business and will protect their allocation in similar market situations.” 

Superior’s Winning Formula for Heat Transfer Fluids

Superior’s HTF services and support offer many benefits that include: 

  • Responsiveness and the ability to work quickly to solve problems. 
  • Our own fleet of trucks, which helps avoid freight concerns. We can deliver a 55-gallon drum or a full tanker load on our trucks to your job site. 
  • Free lab services so your glycol doesn’t go acidic. With our inhibited glycol, we offer an annual fluids check at no charge to ensure corrosion protection and freeze protection are within specifications.  
  • Help with switching glycol from ethylene to propylene through our system clean-out product (SC-130), thus avoiding cross-contamination of the new fluid. 
  • Oversight when blending concentrates, including deionization (DI) and reverse osmosis (RO) water. We blend to specifications with DI water for ultimate corrosion protection or at the percentage needed.  
  • Quick access to our HTF business manager, Kevin Spitler, who is reachable at: (317) 619-1307 or kspitler@relyofsuperior.com.  

Be Safe… But Why

BY ASHLEY LORY
Safety Compliance Manager


Be careful! Watch out! Pay attention! Make good choices!

We say some form of “Be Safe” to the ones we love multiple times a day. But do you tell yourself to make good choices when you get in the car or arrive at work? Often, the answer is, “No. I don’t”.

We tell our kids not to text and drive, but how quickly do we adults pick up the phone when it ‘dings’? Why is that? The answer is simple: the ones we love are our “Why.” They’re why we work hard, get up early and stay up late. They’re what makes life worth living.

So, I ask you, “What happens to those you love if you don’t make good choices, or if you don’t come home from work one day?” Are they missing an income, a ball coach or the one who scares monsters away?

Superior’s top-of-the-line products and one-of-a-kind customer service help make us stand out, but they aren’t what makes us great. Our employees make Superior. Each day, they do their jobs safely because they know “Why” it matters. They understand that everyone means the world to someone else.

By walking silently past an unsafe situation, it’s the same as encouraging the activity. I challenge you to take a pause the next time you come across a situation that puts you at risk and remember your “Why.” If you see someone doing something unsafe, remind him or her that they have people counting on them to come home tonight. If you won’t be safe for you, do it for the ones who matter most: your “Why.”

Superior University Brings Big Returns to Our Employees and Customers

When Superior implemented company-wide electronic learning in 2019, it was a game-changer for our business in our efforts to meet and comply with environmental, health and safety, and regulatory issues. By switching to Superior University, an online, interactive, self-paced eLearning tool, our employees stay up-to-date on training and procedure updates and their results are automatically tracked and tabulated in a central database.

“In business, it’s all about the return on investment,” said Dave Hembroff, the director of training and development. “Where and how we invest our training time matters. Our managers and supervisors no longer present training modules or fill out paperwork documenting which team members completed training. Our employees fulfill their training requirements in a more efficient, effective way that engages them in the learning process. It’s freed up our entire team across all of our locations so they’re able to focus on our core business: serving our customers.”

“In business, it’s all about the return on investment,” said Dave Hembroff, the director of training and development. “Where and how we invest our training time matters. Our managers and supervisors no longer present training modules or fill out paperwork documenting which team members completed training. Our employees fulfill their training requirements in a more efficient, effective way that engages them in the learning process. It’s freed up our entire team across all of our locations so they’re able to focus on our core business: serving our customers.”


Our employees have embraced Superior University.

They’ve completed 30,000 courses in the 30 months it’s been active, averaging 1000 courses per month, or just under 100 courses completed per employee.

Additionally, Superior University’s training program was cited as a strength and “best practice” during this year’s 3 DQS ISO 9001:2015 Surveillance Audits.